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When should you invoke your BCP?

A Business Continuity Plan (BCP) is a valuable security blanket for countless companies across the nation. And while business owners hope they never have to invoke their continuity plan, it is important to understand which events might necessitate it coming into action. By understanding how certain disasters can impact your business, you’ll have a better […]

How to win with Facebook ads

If you’ve tested out Facebook ads, or are thinking about it, you may be struggling to get the results and feedback you were hoping for. So, with the holiday season underway, and potential customers open to commercial messages, there is no better time to right the ship, get your ads working, and start making sales. […]

Adding value to your company’s blog

Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites. And that’s why you need to be […]

How to respond to criticism online

The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so […]

Why you should plan for BI wisely

You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end […]

Boring brands can succeed on social media

For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google. The truth […]

Communication before the storm is key

As it is only a matter of time before the first winter storms hit in many places, you might want to consider taking a look at your company’s business continuity plan. Each year heavy snowfall and other weather-related incidents interrupt services and cost businesses money. One way to prevent this from happening is by communicating […]

Internal IT vs Outsourcing – Which Is Right For Your SMB

You want reliable IT systems that can be a competitive advantage for a reasonable cost.  How do you find a resource who can best achieve this?

Should you hire internal IT staff or outsource this to a third party?

Management of IT Staff
Who manages your IT staff?  Most small business do not have the resources or knowledge around IT to manage technical resources.

10 Reasons Your Business Should Consider Windows 10

On July 29, 2015, Microsoft is bringing fundamental changes to the classic operating system with its Windows 10 release.

Are these changes good or bad?  Where do they stack up for your business?  Should you bother trying to change? Or should you just scrap Microsoft and get a Mac instead?

Here are 10 reasons for businesses to consider Windows 10:

1. You Are Running a Version Prior to Windows 7

If you are on anything prior to Windows 7 you absolutely should upgrade.